SHEIN faces Irish inquiry over EU data transfers to China

Ireland’s Data Protection Commission has opened an inquiry into Infinite Styles Services Co. Ltd. (known as SHEIN Ireland), over transfers of personal data of EU and EEA users to China.

The inquiry will examine whether SHEIN Ireland has complied with its obligations under the General Data Protection Regulation in relation to those transfers. The DPC said it will assess compliance with GDPR principles on personal data processing, transparency obligations under Article 13, and Chapter V requirements governing transfers of personal data to third countries.

The regulator said its decision to begin the inquiry was issued to SHEIN Ireland at the end of April. The case comes as data transfers to China face growing regulatory scrutiny in Europe, including through recent DPC enforcement action and complaints filed with other European supervisory authorities.

Deputy Commissioner Graham Doyle said: ‘When an individual’s personal data is transferred to a country outside the EU, the GDPR requires that this personal data is afforded essentially the same protections as it would within the EU.’

He added: ‘Recent regulatory action by the DPC, together with complaints to other European supervisory authorities, has brought data transfers to China, in particular, into focus. The inquiry is an important strategic priority for the DPC and we intend to cooperate closely with our peer European Supervisory Authorities as part of the investigation.’

Under the GDPR, transfers of personal data outside the EU and EEA must meet specific safeguards so that the level of protection provided under EU law is not undermined. Where no European Commission adequacy decision exists for a third country, organisations must rely on alternative mechanisms, such as standard contractual clauses, and demonstrate that equivalent protections are in place.

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